The Authentic Edge: How Real Photography Transforms Your Visual Story
If you are a business owner, a marketer, or a content creator, you know how important it is to have high-quality and engaging visuals for your brand. Whether it is for your website, your social media, your blog, or your advertising, you want to capture the attention and the trust of your audience with your images.
But how do you choose the right images for your brand? Do you use stock photography or authentic photography?
Stock photography refers to images that are available for anyone to use, usually for a fee or a subscription. They are often generic, staged, and overused by many brands. Authentic photography refers to images that are created specifically for your brand, usually by a professional photographer or a video production company. They are often original, realistic, and tailored to your brand’s identity and message.
We will explain why you should choose authentic photography over stock photography for your brand, and how Shift Visuals can help you with your authentic photography needs.
The Drawbacks of Stock Photography
Here are some of the drawbacks of using stock photography for your brand:
· Stock photography dilutes your brand’s identity and message: When you use stock photography, you risk losing your brand’s identity and message in the sea of generic and clichéd images. You may end up using the same images as your competitors or other brands, and confuse your audience about who you are and what you offer. You may also end up using images that are irrelevant, outdated, or inaccurate for your brand, and mislead your audience about your brand’s reality and credibility.
· Stock photography reduces your engagement and trust: When you use stock photography, you risk alienating your audience and losing their interest and trust. Your audience may perceive your brand as boring, impersonal, and unoriginal, and may not relate to your story and values. Your audience may also perceive your brand as dishonest, unprofessional, and low-quality, and may not trust your products or services and their outcomes.
· Stock photography lowers your SEO and visibility: When you use stock photography, you risk harming your company’s SEO and visibility on the web and social media. You may end up using images that are overused, duplicated, or irrelevant for your keywords and content, and lower your ranking and traffic on search engines. You may also end up using images that are unappealing, uninteresting, or inappropriate for your audience and platform, and lower your engagement and reach on social media.
The Benefits of Authentic Photography
Here are some of the benefits of using authentic photography for your brand:
· Showcases your brand’s personality and values: When you use authentic photography, you can tell your brand’s story and convey your brand’s personality and values to your audience. You can show who you are, what you do, how you do it, and why you do it. You can also show your brand’s culture, your team, your customers, and your impact. Authentic photography helps you create a connection and a relationship with your audience, and build trust and loyalty.
· Differentiates your brand from your competitors: When you use authentic photography, you can stand out from your competitors and avoid blending in with the crowd. You can show your unique selling proposition, your competitive advantage, and your value proposition. You can also show your creativity, your innovation, and your professionalism. Authentic photography helps you create a memorable and recognizable brand identity, and increase your brand awareness and reputation.
· Increases your conversion and retention rates: When you use authentic photography, you can influence your audience’s behavior and decision-making process. You can show your products or services in action, demonstrate their features and benefits, and highlight their quality and value. You can also show your customer testimonials, your social proof, and your call to action. Authentic photography helps you create a persuasive and compelling brand message, and increase your sales and revenue.
How Shift Visuals Can Help You With Your Authentic Photography Needs
If you are convinced that authentic photography is the way to go for your brand, you may wonder how to get started and where to find the best photography services.
That’s where Shift Visuals comes in.
Shift Visuals is a full-service video production and commercial photography studio located in Green Bay, Wisconsin. We specialize in product photography, advertising photography, brand film, industrial video, industrial photography, healthcare, animation, and tourism marketing.
We help brands connect with the right people using the power of creative storytelling for television, marketing, and web campaigns. We work with clients across all industries and have a knack for really understanding an organization within a short period of time.
Our work has received recognition through various awards, including the Telly Awards, the Communicator Awards, and the W3 Awards. Some of our notable clients include C3 Corporation, Green Bay Packers, Bellin Health, and Wisconsin Public Service.
We invite you to learn more about our work and contact us for a consultation. Our team is eager to assist you with your photography needs and create impactful visuals for your brand's success.