Leveraging great customer stories to drive new customer action to your brand
"Midwestern Nice" is definitely a thing. Hardworking, kind, and humble. While these are all incredible traits to have the humble part doesn't exactly do your business justice. A perfect solution to this is testimonial video. This puts your clients up front shining a spotlight on you so you don't have to.
Bring a Client Review to Life with a Testimonial Video Production
Few things make us feel more proud professionally than a client success story. Doing your work well is something to be proud of and can/should lead to more opportunity. While a well written review can help seal the deal once a potential customer has found you, a video testimonial can act as a review but also a marketing tool. A study by Sprout Social found that 66% of consumers found short form videos to be the most engaging content on social media. WyZowl found that 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself. In addition they found that 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.
So once you've made the decision to let your customers do the selling how do you get started?
Step 1: Identify Potential Interviewees
This is usually the toughest part for our clients. Sometimes the struggle is in choosing the right customer, sometimes it's the coordination. It's rarely difficult to get a "yes" though. If it's someone you've helped out and have a good relationship with, they're usually eager to sing your praises! (remember, "midwestern nice")
The best path here is to ask a few clients that you know have had a great experience. If they're friendly and outgoing that's usually a sign they'll do well in an interview setting but sometimes the quiet ones will surprise you! There's strength in numbers here too. While one customer story could be it's own video, sometimes interviewing 2 or three takes pressure off everyone to carry the load.
Step 2: Interview Video Location
There are 3 options when it comes to filming your video, each with their opportunities and challenges.
When possible this is usually the preferred choice. It provides a personalized and authentic setting for something that is most successful when it feels genuine and authentic. An added bonus here is that it makes it easy for your client and oftentimes being in a familiar location can help with pre shoot nerves
Filming testimonial videos at your office or another space you control can offer opportunities for B-roll of your product, service or team as well as expedite the process. Setting up and taking down video production equipment can be a time consuming process and it's often more efficient to have a single location when filming multiple video interviews.
Video Production Studio
We love hosting our clients and theirs whenever needed! What you lose in some of the texture and authenticity of the background you make up for in ease of process. This options allows us to be set up and ready to roll before anyone arrives making it the least intrusive option. In addition, our studio space is in downtown Green Bay and has all the amenities that Broadway St. affords. Nearby shopping, great coffee, diverse restaurants, and multiple breweries.
Step 3: Let the Storytellers Work
This part, for you is really simple; we take it from here. While we work collaboratively in a number of different ways, most clients have us figure out the scheduling. From there we film all the interviews and B-roll necessary to tell your success story. Usually we end up with plenty of great soundbites that can be used in a variety of ways. A single interview can lead to a full length testimonial video, social media videos, sometimes even radio ads. That's one of the great things about a video testimonial, it's versatility.
With the internet within grasp at all times it's so easy to find exactly what you're looking for. The downside of that is you're flooded with options. I'm spent more time than I'd like to admit clicking between multiple web pages; comparing specs, user photos and reviews, down to the last detail before deciding on a purchase. The luxury of choice almost becomes this insurmountable task.
One thing I always fall back on, though is customer testimonials. I expect the marketing team has written tons of flowery language to make whatever product or service sound amazing. That's their job and usually they're great at it. But, hearing it straight from the customer; that's where it's at
Have you ever heard someone mention a type of car and now you see them all the time? This is one of those times, but with testimonial videos. They're everywhere. Not only that but they work. Remember that Wyzowl survey? They also found that 79% of people have watched a video testimonial to find out more about a company, product or service.
If you're interested in checking out some of our commercial video production work including testimonial videos click HERE. And, as always, reach out if you want to learn more or add to the conversation. We can hit up one of those coffee shops or breweries we were telling you about.