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Product Photography: Your Secret Weapon for Marketing Success


Nike Tiempo Cleat product photo


In today's digital age, it's more important than ever to have high-quality product photos and videos. With so many businesses selling their products online, it's essential to stand out from the competition. And one of the best ways to do that is with great visuals.


Product photos and videos can help you:


* Increase sales: Studies have shown that businesses with high-quality product photos and videos see an increase in sales.

* Build trust: When potential customers can see what they're getting, they're more likely to trust your business and make a purchase. Up to 75% of people rely on product photos to inform their decision.

* Generate leads: Great visuals can help you capture attention and generate leads for your business. Get this: good visual content is about 40% more likely to be shared.

* Improve SEO: Search engines take into account the quality of your website's content, including your product photos and videos. This means that having high-quality visuals can help you rank higher in search results and attract more traffic to your website.


Product Photography

There are a few different options when it comes to product photos. Which is best is really up to what your goals are, how it'll be used, and budget.


On White

Often times a simple on white or black background is best. It's classic and it puts the focus on your product and it's packaging. If there are a number of products prospective clients will be scrolling through the most important thing is constancy. They want to see how one product differs from the next and in those instances you want the lighting, crop, and focal length all to be the same. This option is perfect for high volume and is budget friendly!

Bottle of tincture on white background
product photo on white
Environmental Product Photography

Another way to go is with a photo in it's environment or a "Hero Image". These aren't meant to be educational or illustrative as much as they are a marketing piece. These can help viewers imagine the product in their homes and be somewhat aspirational. Whether in a table top setting or in a realistic environment these are meant to be fun and often times dramatic. Here, creativity is key.


yellow plant pot in modern and clean environment
Commercial plant pot photographed in an environment

ipad with software being held by man in blue shirt
Environmental product photo



Product Video

Video is a great way to show off your products in action. If you can, include a video of your product being used in your product listing. This will help potential customers see how your product works and why they need it.

With video there are a number of different options.


Features and Benefits Video

Features and benefits videos can be a great way to inform viewers about your product while still keeping it entertaining. They can be lifestyle based like this one we produced for the Robinson, Inc. The important thing here is to weave a story into the video so its engaging throughout. The last thing you want is for viewers to tune out or get bored halfway through. In this example we had a lifestyle element that told a very simple story while showing off the features of the product.


Sizzle Reel

A sizzle reel is short, snappy and engaging. They usually show off your product in use and pique interest of consumers. They're often a touchpoint for viewers to want to learn more. These a perfect social media videos to lead others to your website! These can be creative, fun, and fast paced.


Countless Options; Endless Opportunity

Whatever you decide is best for you and your goals, one thing to keep in mind is consumers have every option available at their fingertips and elevating above the noise is key. From 360 degree views to lifestyle videos product photography and video is a great way to promote your brand and engage potential customers.


To learn more about Shift Visuals and see some of our work click stop by our photo studio in Green bay or click below.






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