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Using Video for Recruitment: The New Era of Talent Acquisition

Updated: Jan 21

The HR and recruitment landscape has been changing consistently in recent years. Companies are now using various methods to attract and retain top talent. One of the most effective ways to do this is by using video production.



Recruitment videos are videos that showcase a company’s values, employees, benefits, and other elements to get qualified candidates to apply. These videos serve both informational and marketing purposes and can be used to attract the right candidates to a business.

Video has become increasingly popular in HR and recruitment across industries like industrial manufacturing, healthcare, and technology. Different styles, such as 2D animation, 3D animation, brand films, and more, can be used to reflect a company’s culture and values. This can also help candidates gain a better sense of the company’s environment.


The Evolution of Recruitment Strategies


Traditional recruitment methods like newspaper ads and job fairs have been replaced by digital media, with video content becoming more popular. They help companies reach a wider audience and retain interest.

According to Skill Scout, candidates typically spend 1 minute and 36 seconds watching recruitment videos, highlighting the importance of concise and engaging content. Video content helps companies stand out, rank better on job boards and Google, and capture the attention of viewers.




Why Video?


There are numerous benefits to using video content. Here are some statistical evidence and case studies demonstrating the effectiveness of video in recruitment:

· According to Brightcove, the use of video content leads to a 157% boost in organic traffic originating from search engine results pages (SERPs).

· Job postings with videos have a 34% greater application rate than those without videos.

· Companies proficient in using video for internal communication tend to have higher employee engagement levels, with 75% of such companies achieving high engagement rates.

· According to MWP Digital Media, 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

· Video content on social media typically achieves 1200% more shares than text and image content. The best recruitment videos are those that tell engaging stories and capture the attention of the viewer.

Video content proves more effective than conventional recruiting methods by showcasing a company's identity and attracting potential candidates. Utilizing this tool strategically can enable companies to set themselves apart and draw in top-tier talent.



On set during a video production where we filmed a recruitment video as well as a brand film and shot employee portraits.


Creating Effective Recruitment Videos


Crafting an effective recruitment video that truly captures your company’s culture can be a challenging task. This is where Shift Visuals comes into play. Here are some key elements to consider when creating recruitment videos:

· Understanding Your Audience: Tailoring content for different demographics is essential to ensure that the video resonates with potential candidates. For example, graduates in Milwaukee may have different expectations than professionals in Sheboygan.

· Focus on Quality: The importance of professional video production and photography cannot be overstated. Balancing creativity with professionalism is crucial to ensure that the video is engaging and informative.

· Authenticity and Storytelling: Using real employees and genuine workplace scenarios can help create a narrative that resonates with potential candidates. Creating a story that highlights the company’s culture and values can attract high-caliber candidates.

· Incorporating Local Elements: Highlighting local flavors for businesses in specific areas like Appleton or Green Bay can help attract candidates who are interested in the local community. Using landmarks, local events, and community aspects can help create a sense of belonging.

· Clear Call to Action: Guiding candidates on the next steps post-viewing is essential to ensure that the video is effective. By integrating videos with other recruitment platforms and strategies, you can enhance your recruitment strategy and provide a more comprehensive experience for candidates.


Challenges and Considerations


Implementing video strategies in recruitment can come with potential challenges, such as budget constraints and technical expertise. Here are some solutions for businesses familiar or new to video recruitment:


Budget Constraints: Small businesses often face budget constraints, especially when considering professional services like those from a production company. However, there are several strategies they can employ to overcome these concerns:


1. Prioritize Needs: Identify the most critical aspects of the project that require professional help.

2. Explore Package Deals: Some production companies offer package deals or bundled services at a discounted rate.

3. Opt for Shorter, More Focused Content: Instead of long, elaborate productions, opt for shorter, more focused content pieces.

4. Plan for Long-Term Use: Create content that can be repurposed or used over a longer period. This approach ensures a better return on investment.


Choosing the Right Company: When it comes to choosing a production company, the decision is pivotal. It’s about finding a partner that not only understands your vision but also brings it to life in a way that resonates with your audience. This is where Shift Visuals stands out as the ideal choice.


1. We begin by aligning ourselves with your objectives. Our team takes the time to understand your goals, ensuring that every project we undertake is tailored to meet your specific needs.

2. Our portfolio and client testimonials speak volumes about our commitment to excellence.

3. We understand the importance of budget considerations. At Shift Visuals, we pride ourselves on our ability to offer flexible solutions without compromising on quality.

4. Our team isn’t just technically proficient; we’re storytellers at heart. We believe in creating a cultural fit with our clients, ensuring that our collaboration is seamless and productive.

In choosing Shift Visuals, you’re selecting a production company that values your vision, understands your industry, and is committed to creating content that captivates and engages. Our blend of technical expertise, creative storytelling, and commitment to quality makes us the ideal choice for businesses looking to make a significant impact.





Connect with Wisconsin’s Leading Video Production Team


At Shift Visuals, we empower businesses of all sizes to maximize their digital footprint. As a premier Wisconsin video production company, our reach extends across the state and beyond, bringing our unique blend of creativity and technical expertise to a diverse range of clients.


Our services span from crafting engaging company overview videos to producing captivating commercials. We’re not just about making videos; we’re about telling your story in a way that engages, inspires, and moves your audience.


Eager to see how our tailored approach can benefit your business? Consider experiencing the unique approach Shift Visuals brings to visual storytelling.


Reach out to the Shift Visuals team today and let’s start shaping your story through the power of video.

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